PPC Advertising Policy
Akari Lanterns PPC Policy
- Allowed Search Engines
Bidding is allowed on Google, Yahoo, and Bing with a few restrictions.
Bidding on Ask, FindWhat, and other search engines is permitted with no restrictions on Akari Lanterns trademarked terms.
- Akari Lanterns and Manufacturer Trademarks
Affiliates may not bid on Akari Lanterns trademark terms on Google, Yahoo, and Bing.
There are no trademark restrictions on Akari Lanterns trademarks on ASK, FindWhat, and other Pay Per Click search engines.
Affiliates MAY NOT use www.akarilanterns.com in the display URL at any PPC search engine or various "content network" sections. Alternative spellings of our domain name are not permitted as well including but not limited to www.akari-lanterns.com, www.akarilantern.com, www.akarilanterns.net, etc.
Affiliates are permitted to use Akari Lanterns trademarks in the URL to the right of the domain in the display URL. Example: www.yoursite.com/akarilanterns.
Affiliates may not include "Official Site" or make representations that your advertisement is Akari Lanterns in anyway.
Affiliates MAY NOT bid on Akari Lanterns + "term" on Google, Yahoo, and MSN. Example - "akari lanterns coupons", "akarilanterns.com coupon codes", etc.
Akari Lanterns terms include all of the following and any potential misspellings not shown here:
- Direct to Merchant / Landing Pages
Direct linking to Akari Lanterns is not permitted on Google, Yahoo, and Bing. Affiliates may not use our URL in the display URL on any PPC advertisement.
Domain misspellings are not allowed in the display URL on any advertisement including but not limited to www.akarilantern.com, www.akarilanterns.net, www.akari-lanterns.com, etc.
Affiliates bidding on Akari Lanterns trademarks may not use a landing page that includes advertisements for competitors. Example - An affiliate bids on the term "akarilanterns.com". The landing page must be entirely dedicated to Akari Lanterns and must not have verbiage showing competitor offers.
- Geo-Targeting and Day Parting
Geo-Targeting is allowed on all search engines so long as all policies regarding display URL, competitor terms, and trademarks are followed.
Day Parting is allowed on all search engines so long as all policies regarding display URL, competitor terms, and trademarks are followed.
Geo-Targeting and day parting to avoid enforcement of the Akari Lanterns PPC Policy is strictly prohibited and grounds for immediate removal and reversal of all commissions up to 30 days prior to the date of the PPC violation.
- Ad copy restrictions
Truth in advertising - All affiliates are required to be truthful about any advertisement representing Akari Lanterns including information surrounding rebate, coupon, and sales offers.
Do not represent your advertisement as an official Akari Lanterns endorsed advertisement or site.
- Exclusions, Penalties, and Notifications
Akari Lanterns reserves the right to exclude any or all of our PPC policy for individual affiliates at our sole discretion.
Excluded affiliates will be required to agree via signed contract to any exclusions to the PPC Policy. Do not assume exclusion via verbal or written communication.
Affiliates will receive one warning and be given 48 business hours to comply with any PPC violations. A 2nd violation will result in termination of the affiliate relationship and may be cause for reversal of past commissions earned up to 30 days prior to the 2nd violation. See below exceptions to this policy.
Affiliates found using Geo-Targeting or Day Parting features at search engines to avoid enforcement of the Akari Lanterns PPC Policy will be immediately removed from the Akari Lanterns affiliate program, have all commissions reversed up to 30 days prior to the violation date, and be immediately reported to the Affiliate Network for investigation.
From time to time, Akari Lanterns may review the PPC policy for changes in the way search engines operate or changes in Akari Lanterns philosophy. Any changes made to the PPC Policy will be announced via the Akari Lanterns affiliate newsletter and posted on the Akari Lanterns website. Affiliates will be given no less than 7 business days to comply with any new PPC terms before a 1st violation will be cited on the affiliates account.
Violations of the Akari Lanterns PPC Policy may be reported to the Akari Lanterns affiliate manager. Please have all applicable proof in your email including but not limited to screen shots of the ad, geographical location of the ad, URL/Network tracking information, and search engine where the ad was found.